As a culture and as individuals we assign certain values, emotions and perceptions to colours. These change depending on where you are in the world, but the fact they hold a value remains.
This great chart shows how colours have different meanings around the world.
Knowing that a colour will influence a decision is key information to help you with designing your website. Here are some fantastic articles and resources to help guide you making the most of these opportunities.
A look into colour theory and web design
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5 web design colours that encourage visitors to click that subscribe button
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An introduction to color theory for web designers
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Color theory for designers
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Color theory 101
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Colour scheme designer
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Kular
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25 examples of perfect colour combinations in web design
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The psychology of color in web design
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